Our stewardship
Mr.Lee Leik Senn
Mr.Lee Leik Senn is a Malaysian incense culture researcher, incense maker and collector dedicated to the study, preservation and promotion of Malaysian and Southeast Asian incense culture. His work bridges traditional knowledge, agarwood appreciation, cultural heritage and education.
RESPONSIBILITY: ASSOCIATION LEADERSHIP, CULTURAL PRESERVATION & EDUCATION
EXPERIENCE: 50+ talks and lectures
focus: malaysian agarwood, lakawood and related woods and incense culture
EXPERIENCE
With years of involvement in incense research and cultural education, Lee has written and compiled several books covering Malaysian history, religion, culture and incense traditions. He has delivered more than 50+ talks and lectures at universities, temples, forestry and research institutions, and cultural organisations in Malaysia and internationally.
Beyond research and writing, he conducts incense-making classes and cultural workshops while actively organising exhibitions, cultural events and exchange programmes. Through his work, he continues to promote greater understanding of Malaysian agarwood (gaharu) and traditional incense culture while strengthening connections across research, education and international cultural exchange.
Mr.tang hongqing
Tang Hongqing is an agarwood enthusiast and practitioner whose journey with agarwood began in 2012. His longstanding interest centres on the distinctive qualities of agarwood, its traditional wellness associations, and its deep connection with Asian culture and heritage.
RESPONSIBILITY: ASSOCIATION DEVELOPMENT, CULTURAL PROMOTION & INDUSTRY ENGAGEMENT china
EXPERIENCE: 10+ YEARS IN AGARWOOD
focus: AGARWOOD CULTURE, APPRECIATION & TRADITIONAL WELLNESS
EXPERIENCE
Since beginning his agarwood journey in 2012, Tang has developed a deep appreciation for the relationship between agarwood, fragrance, traditional wellness practices and cultural heritage. His interest has led him to continuously explore the characteristics, uses and cultural significance of agarwood across different traditions.
As Vice President of the Malaysia Artistic Agarwood Association (MAAA), he supports the association’s efforts to promote greater understanding and appreciation of Malaysian agarwood (gaharu). Through cultural engagement, knowledge sharing and industry participation, he seeks to connect the traditional significance of agarwood with contemporary appreciation while helping preserve its knowledge and cultural value for future generations.
Mr.adrieent tan, mba
Adrieent Tan is a Malaysian entrepreneur and business strategist with more than a decade of experience in the agarwood industry. Since beginning his journey in 2012, his work has spanned international trade, business development, retail strategy and premium market positioning for Malaysian agarwood.
RESPONSIBILITY: ASSOCIATION STRATEGY, INTERNATIONAL RELATIONS & INDUSTRY DEVELOPMENT
EXPERIENCE: 100+ agarwood related talks and lectures
focus: BUSINESS STRATEGY, GLOBAL MARKETS & CROSS-SECTOR COLLABORATION
EXPERIENCE
Adrieent’s journey with agarwood began in 2012, when he was first introduced to its fragrance, cultural significance and commercial potential. In 2020, he began actively championing Malaysian agarwood internationally, contributing to market expansion across nine international markets and strengthening its visibility among global audiences.
Holding an MBA, Adrieent is actively involved in business strategy, education and international collaboration. He has engaged with universities and academic institutions from Malaysia, Hong Kong and the Netherlands, and has spoken at events organised by government institutions. As Secretary of MAAA, he continues to advance Malaysian agarwood through international engagement, research collaboration and sustainable industry development.
Mr.Zheng Gui Bin
Mr.Zheng Gui Bin is an agarwood specialist with over a decade of experience, having spent years conducting field visits across Malaysia and other Southeast Asian agarwood-producing regions. His expertise spans agarwood identification, sensory evaluation, provenance research and the study of geographical origin through DNA-based approaches.
RESPONSIBILITY: ASSOCIATION DEVELOPMENT, AGARWOOD RESEARCH & INDUSTRY STANDARDS
EXPERIENCE: 10+ YEARS IN AGARWOOD
focus: AGARWOOD IDENTIFICATION, PROVENANCE RESEARCH & SENSORY EVALUATION
EXPERIENCE
With over a decade of experience in agarwood, [Name] has conducted extensive fieldwork across Malaysia and other Southeast Asian source regions. His expertise covers agarwood evaluation, authenticity assessment and provenance research, including the study of DNA-based approaches to identifying geographical origin.
As Secretary-General of the Malaysia Artistic Agarwood Association (MAAA), he supports the advancement of agarwood culture, research and identification. Through field experience, scientific inquiry and knowledge sharing, he contributes to strengthening professional understanding and preserving authentic agarwood knowledge for future generations.
