About Us
- About MAAA
protecting our heritage shaping the Future
Established in 2015, the Malaysia Artistic Agarwood Association (MAAA) brings together industry, academia, government and the wider community to protect Malaysia’s agarwood heritage and advance its responsible development.
We see agarwood as more than a natural resource—it is a living intersection of nature, science, craftsmanship and culture. Through research, education and meaningful collaboration, MAAA works to strengthen knowledge, protect biodiversity and elevate Malaysian agarwood for generations to come.
since 2015
Malaysia artistic agarwood association
what guides our purpose
Our work is guided by four pillars that strengthen Malaysian agarwood through knowledge, partnership, education and responsible stewardship.
- research
Advancing Malaysian Agarwood Research
MAAA supports scientific research into Malaysian agarwood (gaharu), including biodiversity, fragrance, resin quality and emerging applications. By connecting researchers with industry expertise, we help build credible knowledge and strengthen the future of Malaysian agarwood.
- COLLABORATION
Connecting Malaysia's Agarwood Community
MAAA connects researchers, industry professionals, universities, government agencies and international organisations to strengthen the Malaysian agarwood industry. Through partnerships and knowledge exchange, we create opportunities for research, innovation and responsible industry development.
- EDUCATION
Sharing Agarwood Knowledge
Through seminars, workshops, university engagements and industry forums, MAAA promotes greater understanding of agarwood, gaharu and Malaysian agarwood heritage. We connect traditional knowledge with modern research while inspiring greater appreciation among future generations.
- sustainbility
Protecting Malaysia's Agarwood Biodiversity
MAAA promotes agarwood conservation and biodiversity protection to safeguard Malaysia’s natural heritage. We encourage responsible practices, scientific understanding and sustainable resource management to help protect wild Aquilaria species for future generations.
- our vision
malaysia's agarwood respected by the world
To establish Malaysia as a globally respected centre for agarwood knowledge, heritage, sustainability and artistic excellence.
GLOBAL RECOGNITION
KNOWLEDGE & EXCELLENCE
HERITAGE & SUSTAINABILITY
- OUR mission
protecting heritage. advancing knowledge
Our mission is to protect Malaysia’s agarwood heritage and biodiversity while advancing knowledge, education, collaboration and responsible industry development.
MAAA brings together researchers, industry professionals, universities, government agencies, communities and international partners to strengthen the Malaysian agarwood ecosystem. Through scientific research, knowledge exchange and meaningful partnerships, we seek to deepen understanding of agarwood (gaharu) while encouraging responsible practices and long-term conservation.
We are committed to preserving traditional knowledge, supporting innovation and creating greater appreciation for the science, fragrance, craftsmanship and cultural significance of Malaysian agarwood. By connecting heritage with modern knowledge, MAAA aims to strengthen Malaysia’s position and ensure its agarwood legacy continues to be respected and valued for generations to come.
Together for Malaysian Agarwood
- our purpose
preserving a legacy advancing Future
To unite people, knowledge and expertise to ensure Malaysian agarwood is understood, protected, appreciated and responsibly passed on to future generations.
Preserve
Safeguard Malaysia's agarwood heritage, biodiversity and cultural significance.
Advance
Encourage research, knowledge and innovation within the Malaysian agarwood ecosystem.
Connect
Bring together industry, academia, government, communities and international partners.
Elevate
Strengthen the recognition and appreciation of Malaysian agarwood on the global stage.